Firm continues to design Hari Raya cards
THE TRADITION of sending festive Hari Raya cards looks bleak with the frequent use of electronic cards (eCards) today.
For card designer Ms Masturah Sha'ari, this tradition should continue, so it will not disappear in the future.
With her creativity, this owner of Sejati Cards has designed 15 Hari Raya cards with Islamic, Geometric, Persian and Floral themes. This collection adds to the Kampung and Mosque themed Hari Raya cards introduced last year.
“Sending eCards has become a norm. But as a designer, I still love the art of paper craft and appreciate good quality artwork. Looking at Hari Raya cards sold in the market, I feel that we can further improve the designs and quality so that the tradition of sending cards will not vanish,” she said.
Based on her experience, the response for using Hari Raya cards is still strong, especially from corporate organisations who wish to send greeting cards to their clients.
Last year, Sejati Cards’ Hari Raya cards had the artistic touch of Ms Masturah’s husband, Mr Jeffrey Wandly, a project director and architect, who sketched the illustrations for the Kampong series and Masjid Sultan. Mr Jeffrey has drawn illustrations of famous women such as Aung San Suu Kyi and Queen Rania of Jordan for a news story, Women in Asia, in the Asian GeoGraphic magazine.
Sejati Cards uses environmentally friendly paper for all of its cards.
Other than festive cards, Sejati Cards also designs wedding and birthday party invitations. Orders for the wedding invites have come from customers even as far as Sweden and Australia who knew of Sejati Cards through its website (www.sejaticards.com).
Ms Masturah, a mother of three children, owns Design Maya which specialises in Corporate and Marketing Identity. Her design services have been used by multi-national corporations such as Bosch and Gulf Air, as well as local companies such as Pan Malayan and The Blue House Nursery.
Also an illustrator, her illustrations have been featured in the Asian Arts & Crafts for Creative Kids series and Book & Paper Kits series published by Tuttle, and My Day at the Istana produced by Ant Worldwide for The Istana (Singapore).
In conjunction with the holy month of Ramadan, Sejati Cards will contribute 30 cents for every purchase of Hari Raya cards priced at $2.90 for this year’s collection, and $3.60 for last year’s Kampong and Mosque collection, to the Straits Times (ST) School Pocket Money Fund, which helps students from low-income families.
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