Design goes around the world
Malay lady’s creations used by MNCs as far as America, Britain, Middle East Africa, Africa
By Norhaiza Hashim
MAKING IT UNIQUE: Apart from providing design services for her corporate clients, Ms Masturah also designs wedding invitations with batik, kerongsang and Malay motifs. Inset image shows the designs and illustrations she has created.
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in the Berita Harian
Her design and illustrations have travelled the world.
Such is the creative excellence of Ms Masturah Sha'ari, owner of Design Maya, that her design services are sought after by multi-national corporations (MNC) in the United States, Britain, Middle East and Africa.
Her accomplishments are admirable – from rendering illustrations for US-based publisher Tuttle Publishing for the Asian Arts & Crafts For Creative Children and Origami Kit book series sold worldwide, to the art direction of telecommunications magazine Middle East & Africa Communication, for a publisher headquartered in Britain, Interact Group.
Her capabilities also lie in corporate logo and identity, including marketing collateral for Gulf Air, giveaway bags for Lucent and an e-learning website for staff of international express DHL.
“To fulfil a global client’s expectations, I need to understand their corporate requirements and update myself with market and industry information and studies, to create good design,” said Masturah, who has 13 years of experience in the design industry.
This youngest daughter of former Member of Parliament (MP), Mr Sha'ari Tadin, wanted to further her interest in design since young, but was motivated by her father to continue her economics education at the National University of Singapore (NUS).
It was only when she was working that Masturah pursued a part-time diploma course in Design Communication at the LaSalle-SIA College of the Arts.
Apart from meeting the needs of her corporate clients, Masturah has expanded her business into exclusive wedding invitations, Sejati Cards.
She says an increased number of couples are willing to spend more on cards with good design, quality and exclusiveness.
Sejati Cards charges $1-$3 per card, depending on the design with a minimum order of 500.
She remembers the time when master potter, Mr Iskandar Jalil, had asked her to design a wedding invitation for his son.
“I made some initial research to find out more about Mr Iskandar’s preferences. As a master potter, he appreciates texture. Thus the card used embossing to similate texture. He was very pleased with the card design,' said Masturah, a mother of two who has the full support of her husband Mr Jeffrey Wandly, director of property developer Napier Properties Pte Ltd.
For more details on her design services, check out www.design-maya.com and www.sejaticards.com.
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